I/M
Result-oriented and strategic leader with extensive experience in driving
organizations forward in business development, brand strategy and creative
communication. With a proven track record of strengthening brand presence,
creating innovative product portfolios and implementing effective business
strategies, I have helped companies navigate and succeed in a changing market.
I am a committed advocate for building winning cultures that focus on
responsiveness, courage, creative height and analytical thinking, thereby
enabling successful teams and long-term results.
OUT FOR LUNCH AB ı Founder & CEO ı 2020 – present
▪ Launched Out For Lunch Studio, a global brand specializing in vintage
home decor with international clients.
▪ Developed unique product lines and curated collections that appeal to a
global audience.
▪ Responsible for building and implementing a sustainable business model
that balances commercial goals with environmental values.
▪ Established successful collaborations with partners and customers
worldwide, which has led to increased brand presence and long-term
growth.
Business & Brand Strategy Advisor ı 2020 – present
▪ Helped companies develop and implement business strategies that
drive growth and innovation.
▪ Advised clients in creating strong brand platforms and effective
marketing strategies.
▪ Conducted in-depth analyzes of market segments and target groups
to optimize product launches and sales.
▪ Delivered strategic plans that have strengthened clients'
competitiveness and improved their position in the market.
XPERIENCE
ADNYM ATELIER 2016 _
Founder & Creative Director
Operating an own company (AB) both from a business perspective and the creative aspect of an entrepreneur
Head responsible for the brand's vision, as well as maintaining and ensuring the distinctive character of the brand is retained in every way
Head responsible for customer experience of the brand as well as promoting lasting customer satisfaction
Head responsible for creating a relationship between the brand and its product, as well as the emotional customer concept for the purpose of clarifying the distinctive character of the brand
Head responsible for strategies relating to the brand's content, context and appearance in relevance to distribution and market
Head responsible for the development of Brand Platform,
Initiate development of new business areas, licensing and external partnerships
Head responsible for the season's campaign plan and photoshoots/movie executions
Head responsible for concept development of assortment, communication and shop furnishings
Head responsible for the collection theme and focus areas
Head responsible for implementing external product collaborations and design co-ops
Head responsible for developing and leading the work on graphic and linguistic framing
Head responsible for developing and leading the work of creative visual merchandising
Head responsible for all social media channels
Head responsible for all e-com development, operations and webdesign
Head responsible for all artworks
Mission and personalize the ADNYM brand
*As an entrepreneur I practice all skills and knowledge from all previous positions at Hope/Levis ontop of current head responsibilities at Adnym
HOPE 2014 _ 2016
Global Wholesale Manager
Head responsible for Hope global wholesale businesses.
Manage team of 16
Member of the global leadership team
Fully Accountable for wholesale P&L and budgeting processes.
Build and manage team to achieve collaborative results focused partnership with customers, identifying opportunities and risks to consistently deliver the area sales target, build brand equity & lay the foundations for profitable growth.
Drive global business and market performance through creating streamlined experience.
Ensure sustainable and profitable growth in line with revenue targets through replenishments, pre-bookings, order book conversion and door openings.
Identify and prospect new market and account opportunities in compliance with our strategic vision and mission handed by the board.
Identify opportunities and achieve growth in key markets and distribution. Expand product and brand mix with existing customer.
Ensure global strategies, accounts, marketing and assortment plans are in place, which will create positive impact on business performance.
Establish a business mind-set, key tools and tactics for sales personal and agents to deliver and influence ‘sell through focus’ and create cross-functional partnership that maintain and grow the productivity of existing accounts.
Make sure that Brands, Product and Market knowledge is well understood and transferred to each customer and internal team.
Drive for results by building excellent relationships with the customers, including store staff to establish and maintain customer and consumer satisfaction.
Partner with the brand presentation team in order to ensure wholesale/retail presentation standards are met
Ensure high Forecast accuracy via regular feedback from accounts and sales team, and creating relevant planning tools and processes. Deliver forecast on a monthly basis to CEO.
LEVIS 2006 _ 2014
Nordic Account Manager
Drive business and accounts performance in the field through creating streamlined experience.
Manage team of 7
Ensure sustainable and profitable growth in line with revenue targets through at once, pre-bookings, order book conversion and door openings.
Identify and prospect new account opportunities in compliance with LRN/DRN requirements and successfully convert to active LS & CO customer.
Identify opportunities and achieve growth in distribution. Expand product and brand mix with existing customer.
Ensure Strategic account, marketing and assortment plans are in place, which will create positive impact on business performance.
Use Levi’s / Dockers way to sell to deliver and influence ‘sell through focus’ and create cross functional partnership that maintain and grow the productivity of existing accounts.
Make sure that Brands, Product and Market knowledge is well understood and transferred to each customer and internal team.
Drive for results by building excellent relationships with the customers, including store staff to establish and maintain customer and consumer satisfaction.
Contribute to forecasting accuracy via regular feedback from accounts and using the relevant planning tools. Deliver forecast on a monthly basis.
Build collaborative results focused sell-through partnership with customers, identifying opportunities and risks to consistently deliver the area sales target, build brand equity & lay the foundations for profitable growth.
Responsible for the commercial success and achievement of our business plan.
Plans, directs and is accountable for all sales volume and customer service activities for key accounts in order to achieve profitable growth
Ensures the presentation of the brand at our key accounts,through execution of wholesale marketing concepts and visual merchandising designed by Brand Team.
Executes the wholesale distribution strategies for the Brand,within the market and with the key accounts
JC 2002 _ 2006
Store Manager
Responsible for the denim brands and men’s assortment.
Accountable for the buy in, sell-through and Profit/Loss according to targeted margin.
Ensure attractive brandmix and visual presentation in store.
Practice and ensure service minded experience for the end consumer
Identify and prospect new upcoming brands relevant to the denim department
Optimise stock and ensure profitable levels are met
#%+/- NUMBERS
Key results
Created a celebrated hyper-curated brand (Adnym Atelier) from vision to reality, launched in the premium market segment globally with focus Nordics, awarded brand of the year and accumulated a sustainable turnover from 0 sek to 7 million in 2 years, and growing whilst maintaining integrity, image and commercial value
Grew Hope global wholesale by 56% in 2 years coming from a negative ongoing trend
Grew Levi’s Business in Nordics with +75% over a 8 years period
> OTHER
Courses
Leadereship UEFA C 2024
Leadership UEFA D 2023
Workshop Method Acting 2020, 2021, 2022
Music Label Rights, DMG Overall Music Industry course, 2019
Business Management, Levi Strauss internal course, 2012
Industrial business & economics course, 12 months, 2012
Key Account Management, Levi Strauss internal course, 2011
Sales foundation, Levi Strauss internal course, 2010
Space Management, Levi Strauss internal course, 2008
Education
Metfilm School London 2021
Alströmer Gymn. 1999 – 2002
Bachelor of Technical, Economics, Business, IT and Design
Software
Indesign
Photoshop
Illustrator
Premier Pro
MS Office
Final Cut
Languages
Swedish Fluent (mother)
Arabic Fluent (mother)
English Fluent
Danish Basic
Norwegian Basic
German Understand to some extent
" SOMEONE SAID "
Johnis mind is of the future, I immediately felt inspired and ready to step my own game up - Sakiya Sandifer
CO-Writer with Kanye West, Grammy Award winner and one of the minds behind the Yeezy brand
MYERS_BRIGGS: ENTJ / ENFJ
_ (A) SAMPLE
Created, curated, edited and lead the project. A story about love
94%
percentile on logical reasoning test
. : ACCOMPLISHMENTS : .
Nominated denim brand of the year in Sweden, Adnym Atelier 2018
Awarded denim brand of the year in Sweden, Adnym Aterlier 2017
Awarded sales person of the year in Europe, Levi Strauss 2012
CREATIVE WORK
FREE YOUR MIND
kill your TV
kill your mind
Free your TV
Some words could be said about me
